Last year counterfeiters raked in $460 Billion dollars- mostly online. And even though the majority of items are luxury- Rolex watches, Gucci purses, Nike Air Jordan- Harley is also a lifestyle that people want. Which means others will fraudulently forge the brand just to make a buck.
Harley-Davidson logos and trademarks symbolize more than just the quality and heritage of our products. They stand for something important enough that people tattoo the logo on their skin. It’s something that can’t easily be expressed with words, but is felt in the soul. For many, “Harley-Davidson” isn’t a name or a brand. It’s a way of life.
Will buying one counterfeit album, movie, purse or t-shirt hurt you or those you love? Probably not. But multiply that one by 20 million sales and it adds up fast. That's a massive amount of money that should have gone to the artist, actor or business, but went to criminals instead. Not to mention, it reduces the amount of taxes which reduces the amount of annual budgets- which can affect jobs.
You may have seen or even purchased a counterfeit item in the past without knowing it. But when the article arrived you discovered the quality wasn't there- wrong size label (it says XL but really is XS), the graphic wasn't centered, and/or the item was already falling apart. And then when you return it to the company that sold it, they keep promising to return your money (but they don't).
With the biggest gift-giving time of year coming up (aka the Christmas Season), I thought it might be helpful to explain how to spot selling counterfeit Harley merchandise. After all, if you're spending the money to buy that someone special (or even yourself) a gift, it might as well be the real deal, right?
- Money Talks, Bullshit Walks: compare the price. If
The Bar & Shield logo
- Feel it Up: check out the item for the correct use of labels. There should be labels & hang tags with the official logo and security stickers.
- An Altered State: has the logo been altered?
On dark backgrounds, it's
framed in white
- Know before you Go: Harley-Davidson's logos & trademarks include the Bar & Shield, the B&S outline, Screamin' Eagle, H.O.G., and
Screamin' Eagle logo
- Wonder about the Website: if online, check out the seller's website. Do they say they're an authorized seller?
The H-D MotorClothes label
- Use Active Listening: find out what others are
Licensed Vendors will use this label
- How's Your Package?: if the packaging is naked (no logo), there's no contact info, or has misspellings, it's most likely a fake.