I recently found a very interesting "storyteller" site called The Selvedge Yard, and one of their blogs: Harley-Davidson • American Iron, Ingenuity and Influence. Here's an example of some of the story telling I'm referring to:
My mind immediately races back to the early days and the numerous innovations H-D had on franchising and branding. The following success of their notorious and ballsy “Wrecking Crew” racing team (that risked life & limb for victory on hostile dirt tracks and battered, oil-soaked wooden board tracks with dubious, improvised safety gear) further cemented Harley as the one to follow.
In part two of that blog, the author asks:
One nagging question that I still have is – how is Harley-Davidson connecting with the new generation of riders out there? Have they stayed relevant as a brand, do they continue to innovate (don’t say V-Rod), and do they have the same hunger and tenacity that got them where they are, and what will the history books say about this chapter of Harley’s history? ....... I’d love to hear from the riders out there– speak up.Of course I felt the need to comment but unfortunately this particular blog was posted in February 2012 and is now closed to any further comments. So this blog is in comment to that one.
Admittedly, the toughest job of any business is to keep a connection
And now, with Harley announcing their newest campaign, #LiveYourLegend Campaign reminds us there is no "Someday" on the calendar. Life is meant to be lived, so why not start now?? If you wait for "Someday" to come around, you just might find that your life has passed you by.
So I say, in a round-about-way, that Harley hasn't lost their connection with the people at all. In fact, in my opinion, it's the people who have lost touch with everything else. We're all making noise, trying to make a connection, that we've forgotten how to make the actual connection.
Now is the time to jump on our Harley-Davidson Motorcycles and get re-connected with everything else. That's what Willie G. did shortly after the buy back: just got out and rode across the country. Riding and having fun.